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Team OVer  

What started in early 2015 as a hobby of Sabrina’s , making a product she found a need for herself with her preemie baby, has become an overwhelming successful business. The OVer Company supports the economy, the community and small businesses from across the country. The OVer Company’s line of products are all made right in their home base of London, ON and all fabric designs + colours are done in house at OVer Collective. The OVer Company began at the dining table at the Maulucci’s home, moved it’s way down to the basement after an office + shipping room were renovated. The first “outside” employees were added to the team in late 2016 and then the business made its big move out of the residence to their headquarters at OVer Collective in November 2017.

At OVer, we value individual skill sets, creative thinking and one vision: to make the life of the modern mom easier and more enjoyable. Team OVer is a close knit community that strives for positivity, inclusivity, kindness and lots of laughter. We are a few people making BIG things happen. We are proud of the community that has risen up alongside us and we are thankful for those we have met along the way!

Sabrina Maulucci

Founder + Creative Director

Meet Sabrina - Founder and creative force behind The OVer Company Corp, The Modern Mom Show and OVer Collective based out of London, ON. As a mama to 3 preemie babies, Sabrina has become passionate about families journeying through the NICU and giving back to the community she was once a part of. While the business had an organic beginning, Sabrina’s strong work ethic, passion for finding joy in everything she does and close attention to detail has lead to the overwhelming success of the OVer + TMMS brand. Even though Sabrina has no formal business or design training, her naturally creative ways and out of the box approach, has helped the business stay current with the changing trends and also keeps customers on their toes with all the new and exciting things happening every day.

 You can find Sabrina on her pink sofa designing fabric prints, chatting with customers, organizing the business social platforms, planning The Modern Mom Show and arranging brand partnerships and upcoming projects. Michael is Sabrina’s calmer side and helps keep all her creative ideas organized. Michael is the planner to Sabrina’s spontaneous personality and together they have created a successful business. Sabrina has become an inspiration and social influence in her community and tries to keep it real through insta stories and showing her real mom/boss life. Outside of the office Sabrina loves to travel, spend time with her three kids, go on weekly dates with Michael, shop for home decor and tour through open houses! 

How do you like your coffee? 

“Iced. 365 days a year, no matter the weather, I will always choose to have my coffee iced with milk:)”

Michael Maulucci

Co-Founder + Director of Operations

Meet Michael - Dad of three and Sabrina’s other half. Michael is the boss behind all the background work of The OVer Company, The Modern Mom Show + OVer Collective. Michael was the motivator to Sabrina in the early days and without him, this business wouldn’t be possible! Michael’s vast skill set has been such a valuable asset to the business. You can find Michael doing anything from product video and photoshoots, editing the website, connecting with wholesale accounts, organizing finances and shipping and receiving. Michael has a lot of former experience with customer service and management and has a high priority for making sure all of the business customers (and wholesale accounts) have the best customer experience possible. Michael is a coffee loving, Buffalo Sabres cheering, chicken wing eating, music addict that has a deep love for his family.  Being a business owner has brought Michael a sense of accomplishment and he is so proud of the success of the business. On Micheal’s “off” time (what is off time?!) you can find him traveling with Sabrina, attending hockey games with his brother and at the best coffee shop in town- Commonwealth Coffee Co.

How do you like your coffee?
"Black Nitro Cold Brew, or Black Ethiopian Hot Coffee"


Alaena Atefi

Executive Assistant

Meet Alaena - The OVer Company’s very first full time employee who started early 2017! Her background in retail, administration and management are great assets for all the work she does behind the scenes. Alaena has deemed herself as the office “Dwight” and prides herself in the work she does for the business. After the birth of her 24 week micro-preemie in 2009, Alaena has always wanted to find a way to give back and support other families in the NICU and loves working for a company that gives back to this cause so close to her heart. She loves chatting with other NICU moms to share her journey and hear where they came from as well. After work you can find Alaena with her very energetic 9 year old, Noah and her husband Nader. Alaena always enjoys having a full house and jumps at the opportunity to shop whenever her bestie calls!

How do you like your coffee?

"X-tra Large, X-tra Strong and a shot of cream!"


Jill Butler

Communications Coordinator

Meet Jill - The newest member of Team OVer! A small-town girl from Petrolia, Ontario she found her big city roots in London, where she now resides with her husband Jordan. Having worked as a makeup artist and a background in spa administration, she finds her inspiration is driven by creative intuition, a passion  for social marketing and a love for organizing. Away from work, she loves challenging her cooking skills in the kitchen, hunting the best local foodie + coffee spots, and hanging out with her closest besties.

How do you like your coffee?

"Iced with a splash of creamer"

Kiana Sheldon

Graphics Artist & Illustrator

Meet Kiana- found on Kijiji back in 2016, The OVer Company + The Modern Mom Show’s very first [professional] graphics, illustrations and designs were done by this talented babe! Kiana is amazing at both her work on the computer and hand drawn illustrations which give her an edge to basic graphic designers.  At OVer Collective you can find Kiana folding OVers, painting signs for TMMS, climbing ladders, turning hand drawn prints into fabric repeats, and swinging on the hammock swing. After hours you can find Kiana living her life to the fullest by traveling, painting, and irresponsible babysitting. 

How do you like your coffee?

 “No coffee for me, I don’t need any extra energy!”

Questions for Team OVer?