BUY.ONE.SEND.SOME. (B.O.S.S.) NICU CAMPAIGN
When Olive was born at 32 weeks gestation, she journeyed through our local NICU with us by her side each step of the way. Because we were unprepared for our baby to come so soon, we did not have many things ready for her arrival, including a proper car seat cover. Even though Olive didn't come home until 5 weeks old, it didn't mean we had a full five weeks to prepare for her, since we were in the hospital with our baby from morning until night. When we left the NICU with our baby in our arms, it was such a proud moment. We were so proud but also so concerned to bring our baby into a world where she would be exposed to all the outside elements as well as strangers germs as they wanted to touch our little preemie’s face and hands. For all of these reasons the first OVer was created. On February 27th, 2017, on Olive’s 2nd birthday, the OVer company has launched the Canada-wide Buy One, Send Some NICU campaign.
As a family that has been through the NICU journey, and knowing the feeling of being unprepared for our early baby, we want to make it easier (and less stressful) on the day a NICU baby gets released from their local NICU. Because of your purchase of the Olive Gioia OVer, you get to make a difference in a family's life by selecting which province/ hospital an OVer gets sent to! The OVers will be sent in batches to the hospitals selected and the hospitals will distrubute the OVers to baby’s graduating the unit.